The Foodiste

Natascha Mirosch. Professional eater. Food & travel writer. Editor.

Why Brett’s Wharf is *really* closing.

| 10 Comments

For 17 years, Brett’s Wharf has been a large, successful restaurant catering to a broad market of business and family clientele.  Concurrently Brett’s built up a thriving catering business at their own function centre and at preferred venues around town and in offices and homes all over town.  They provided the catering at some of Brisbane’s largest and most prestigious events including the two black tie Virgin Blue Charity Balls that attracted 3000 guests.

At the 16 year mark, it was profitable; employed approximately 100 staff and amassed an impressive array of awards.

So why is it closing?  In March 2011 it was announced that Council were resuming the land on which the restaurant and function room is located.  Being a popular function centre means events, such as weddings and large corporate events are booked and deposited months, if not years in advance.  Suddenly, instead of giving brides the happiest day of their lives, owner Genny Nielson found herself with the unenviable task of telling them that they no longer had a venue for their big day.  She and her team saw to it that every wedding found a new venue, deposits were returned and the plan was to close on Australia Day 2011.  They cancelled or turned away a conservative $2million worth of function and catering business.

In November of 2011, just 8 weeks before they were set to close, the Council advised that they had changed their plans and were no longer proceeding with the road works on Kingsford Smith Drive.   So the $2million worth of catering and function business were turned away for nothing.

The process of winding down the business also meant they had cancelled much of their marketing for Brett’s Wharf, with the result that for the following year they were not included in publications like the yellow pages, annual wedding and function publications and the like.

It doesn’t take a rocket scientist to work out that this business has been served a crushing blow by an inept bureaucracy that seems incapable of understanding that businesses can’t withstand this sort of on-again-off-again blundering.  Surely more planning and decision-making had to be made before the initial contact was made to Brett’s and clearly this is a stuff-up of monumental proportions.

The bungled handling by the powers-that-be aside, it is no secret out there that business is tough at the medium to high end of the market.  And particularly so in the suburbs as rents creep up and diners stay home and watch Masterchef.

Still there is no doubt that this business would still be doing well if this hadn’t happened and the 75 dedicated, long term staff members that find themselves in the same boat as the thousands of laid off public service workers, would still be feeding that faithful flock of pelicans that show up to Brett’s every day for their lunch.

This is about the restaurant industry but it’s also a little bit personal for me.  I know co-owner Genny Nielson well and I know how hard she has worked to resolve things. We were friends well before Genny entered the industry mand this is nowhere near the end for the restaurateur who also owns Tank Restaurant and Bar where Alastair McLeod is Executive Chef. (Alastair is also Exec chef of Bretts).

When I heard she had made the decision to close, I immediately thought about how hard this would be for both Genny and Alastair to tell their staff.  Both have very big hearts and this must surely be the worst part of the decision.  That, and once again, having to break the hearts of more brides who had booked to hold their reception at Bretts Wharf.

Knowing Genny and the other owners well, I was not surprised to hear that they had managed the closure on 2 September 2012 with typical integrity.  All deposits for forward bookings are being refunded, staff are being paid to find those customers suitable alternate locations.  Staff have been given proper notice and are being paid their correct entitlements; the owners have even contacted many other restaurants and function facilities inviting them to approach their staff with positions. Creditors are being paid.  But sadly, the owners are facing no financial return whatsoever on their 17 years of accumulated goodwill and hard work.

Tank, at the legal end of town in Brisbane’s CBD, is widely regarded as one of Australia’s best.  It is much smaller than Bretts and the team will continue to thrive in the CBD location especially when they can finally put this awful drama of the past few years behind them.

If I had a dollar for every time a gym instructor said to me “use it or lose it” referring to my various inert muscle groups, I’d be a rich (and much fitter) girl.  But this advice also applies to our restaurant industry especially those located in high rent suburbs that do not have the trade of the inner city.  Let’s not turn into Sydney where so many great places are falling over.

It’s tough out there but we all have to eat so whether you go to your local pizzeria or make it date night at a one of our starred restaurants, go to dinner folks.  If you support quality outlets at whatever end of the style scale, you also support local primary industry and keep a lot of people employed.  And there’s no arguments about the washing up!

 

Lizzie Loel

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10 thoughts on “Why Brett’s Wharf is *really* closing.

  1. The whole debacle of Brett’s closing would be farcical if it were not so cost worthy. I am impressed with the integrity that staff and management have shown. Brett’s was the first restaurant I had dinner at when I moved here many years ago from the West. We go back to Bretts every year for a little celebration. I am looking forward to my bitter-sweet last meal there in a week’s time. Thanks for the memories.

  2. It’s so terribly sad. The staff I had something to do with all were so wonderful, accommodating, and it was a lovely venue. They would continue to do well regarding the venue.

    Thank you for the background information. The Government should never have any say in private matters – sadly, it’s incompatible with the real world.

    Very sad for you, Brett’s Wharf. But know that you were loved – and good luck with the future.

  3. Great piece. My fiancé and I were keen to book Brett’s for our venue, but we’re told about the impending closure. We then heard that these plans had changed, but we had booked elsewhere. This a shame to all those hard workers at Brett’s and hope they all fare well in the future.

  4. A well written piece and a good insight into the pitfalls of operating in the restaurant industry.

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  6. I’m from Sydney and have been fortunate enough to dine at Brett’s Wharf. I was so impressed by our dining experience that I wrote to the restaurant to say so – something I have never done before. I also mentioned that on my next trip to Brisbane a return was without doubt on the cards. Sadly it looks like the bureaucrats have thwarted that. Reading this story makes my blood boil. I would challenge anyone working for a government department to put in the effort, skill and dedication (not to mention the blood, sweat and tears) to operate a restaurant of this calibre and to put out the quality food they serve. There is a definite lack of understanding from governments as to the pressures they are putting this industry under and the value of such an establishment in this fantastic location. They cry poor when homegrown tourism is not at the levels they wish and yet continue to direct their attention in the wrong direction. Commiserations to the whole team at Brett’s Wharf (and to their suppliers because this does trickle down) for what can only be described as a stupid and shortsighted decision by a government department. You truly provided myself and my family with a first class experience in beautiful surroundings and I wish you all the best for your future endeavours (especially if that includes being compensated for your loss).

  7. oh man, reading this has made me feel so frustrating and sad.

  8. Such a shame, I bet some little person in the council office non the wiser to the complete mess they have caused, but nothing surprises me now with the council and the idots who run it.

  9. And just who was the Lord Mayor when this whole debacle started? Only one guess necessary. I think he might be presently ruining the entire state.

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