It’s an epidemic. Spelling mistakes on menus.
Chefs and restaurateurs are talented, creative individuals who can’t be good at everything, but c’mon…I reckon of the last ten restaurant menus I’ve seen, more than half have had at least a couple of glaring errors in the spelling.
I’m not saying I’m not guilty of it myself; I can be a pretty crap speller or it can be a simple typo, but at least journalists have a back-up; our sub-editors.
Restaurants need to do the same. You can spend a million bucks on a fit-out and months training staff to know their stuff, but if you have ‘tomatoe’s' or ‘prosuitto’ on your menu you’re going to look unprofessional.
Frankly, if you don’t know how to spell ‘spaghetti’, I’m going to assume (rightly or wrongly) you don’t know how to cook it either.
There are plenty of professionals out there who will do the job for you. If you can’t afford a professional (and you should have already factored it in with your setting up costs), then at least have a literate friend at have a read through. Or get yourself a culinary dictionary. At the very least, try spell-check before printing out something that represents you and your brand.